Answers instead of questions
There are three reasons why an agency is asking to much:
1. The agency is acting responsibly, it won´t make mistakes and is asking for background information. That´s well done, but expensive for the client.
2. The agency has an fluctuation problem and has to ask same questions twice and more. That´s bad.
3. The agency is not common with the branch and tries to avoid own investigations. This is good and bad for the client. The agency is cheap (good), but ties up capacity on clients side (bad).
planet weco does´nt ask much but investigates for itself. Because a good agency should deliver answers, which are new and innovative. (Yes, you are right: planet weco is also avoiding fluctuation.)
planet weco: an overview
The agency has been founded in 1994 as a full service agency. Today there are 23 employees and ... read more
Positioning of the agency: deeper thinking
In daily practice, deeper thinking means: Only those who know the goal can choose the right path. In ... read more
CEO: Peter Luenstroth
Peter founded the agency in 1994, he holds a Masters degree in Analytical Philosophy and Political Science from ... read more
Creative Director: Ralf Glasmeyer
The graduate designer joined planet weco in 1996; since 2000 he is Creative Director. As an Art Director ... read more
First think carefully. Then act decisively.
Snap shots can be useful when it comes to generating revenue in the short term or block competitive ... read more
Creativity: all extras
Creativity is the benchmark for all agencies. But creativity needs the right environment. Creativity could be generated by ... read more